Filipinos, being natural chicken lovers, would eat any chicken meal and unlimited rice on a plate. Pius a premium quality taste at a much affordable price spells a winning formula to consumers. What started out as a small family business in Davao is now one of today’s biggest deep-fried chicken house chains in the South. With 14 stores operating in Davao City and 4 in Manila, Chicken Tsunami is set to be the next big wave in the fast food chicken industry.
For as low as 45 pesos, people can enjoy a deliciously cooked, quality-sized fried chicken served with unlimited rice. For those who are hungry for value-packed meals, Chicken Tsunami is the best choice. With Chicken Tsunami becoming popular among students, workers, and event call center agents, word of mouth is the best marketing tool.
Chicken Tsunami started with a capital of P75.000 from a year-long rent of an 8-year old delivery truck, itself a remnant of a failed IPG dealership, and another P75,000 from a local Indian 5/6 operator. Chicken Tsunami’s first deep-fried chicken outlet was opened at Bonifacio St., Davao City in July 2005. It was an instant hit making money on the first month of operation.
Chicken Tsunami has positioned itself to serve the budget-friendly markets. It strives to live by the principle of giving first class service to the lower-income customers. “We have priced our products accordingly; we also worked hard to make products that are arguably the most delicious in the market,” said Pedro Mateo B. Lorenzana, Chairman Tsunami Product Corp.
Such positioning brought Chicken Tsunami by storm, bringing tons of patrons in just one season. With a fresh name recall and increasing demand, it opened more stores all over Davao City. In 2011, with the help of a relative in Manila, Chicken Tsunami started to invade the metro one chicken outlet at a time.
“By the end of 2015, we humbly see ourselves with 100 stores nationwide”—this is the vision that the Lorenzanas brought in mind for their expansion plans. With Chicken Tsunami partnering with a professional consultant like Francorp, this dream is not fetched or within their reach as they join Franchise Asia 2012.
Chicken Tsunami’s principle is serving the lower income target market as well as continuing product and brand innovations that will ensure market acceptability. Beating hunger with Chicken Tsunami could never be this fun, affordable and valuable as more delicious chicken will satisfy our appetites like tsunami waves.