It was not just a matter of coming up with a Brown’s café like restaurant, but creating a thorough Brown’s experience. This meant no fancy lampshades, mass-manufactured furniture, or needlessly printed materials were to be used in its interior. Instead, the focus was on bringing an unassuming space that could support Brown’s truthful philosophy and traits.
The custom-made furniture for the seating area was designed to be flexible and movable, to break down personal space blockades and buoy up customers to mingle. To make the most of the floor space, most sectional blocks can be used as either a table or a bench. This way, the small space can accommodate a group of up to twenty.
Emphasis was also placed on relaying the sincerity and directness of the cafe: open shaped iron shelves openly display the storage of fresh produce and most of the outlet’s inventory. In line with the cozy atmosphere, the space is adorned by one sole piece of “decoration” – a handwritten menu on the black-board wall, where old specials are casually wiped off with new ones scribbled on daily.