Developing products that are aligned with the current or emerging customer needs is not an easy task. Technology companies are often challenged to develop competitive new products while meeting short windows of opportunity. Success requires effective decision making about product features, packaging, positioning, and pricing. To help clients make these decisions, CASI Research offers product concept testing research. The results of these studies are used to validate proposed concepts and refine feature requirements.
CASI Research has expertise in designing and conducting product concept testing specifically for high technology markets. Through the years of directing concept tests on a variety of technologies, we have gained a unique perspective on the particular needs of technology users and decision makers.
CASI Research is the market research company that corporations large and small look to for gathering valuable and reliable information. We are renowned for our professionalism, responsiveness, technical expertise and insightful analysis. Our clients include the most esteemed names in Telecommunications, Banking, Retail, Fast Food, Consumer and Hospitality.