Magic Melt started in the late 90s as a small specialty shop in Cebu City, Philippines. They initially sold special ensaymadas but then evolved into making other Filipino delicacies to serve their Filipino customers. Realizing the need to add more products because of the growing demand, they began expanding their outlets and products to other parts of the Philippines and internationally as well.
Their famous products include a variety of specialty ensaymadas, breads, pastries and other sweets. Magic Melt strictly adheres to the standards of the food safety and practices of the HACCP (Hazard Analysis Critical Control Point) system. They also comply with the standards of GMP (Good Manufacturing Practices) and they are also the first food manufacturing company that was verified and approved by Sure Seal, the only trust-mark provider in the Philippines that ensures safe trade on the internet. Being also Halal-certified, this ensures that anyone can have a taste of their specialty delicacies.
Magic Melt is open for franchising. They are also a member of the Philippine Franchise Association (PFA).