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Magic Melt started in the late 90s as a small specialty shop in Cebu City, Philippines.  They initially sold special ensaymadas but then evolved into making other Filipino delicacies to serve their Filipino customers.  Realizing the need to add more products because of the growing demand, they began expanding their outlets and products to other parts of the Philippines and internationally as well.
100,000 THB (Thailand)
Their famous products include a variety of specialty ensaymadas, breads, pastries and other sweets.  Magic Melt strictly adheres to the standards of the food safety and practices of the HACCP (Hazard Analysis Critical Control Point) system.  They also comply with the standards of GMP (Good Manufacturing Practices) and they are also the first food manufacturing company that was verified and approved by Sure Seal, the only trust-mark provider in the Philippines that ensures safe trade on the internet.  Being also Halal-certified, this ensures that anyone can have a taste of their specialty delicacies.

Magic Melt is open for franchising.  They are also a member of the Philippine Franchise Association (PFA).
Franchise Fee :
  • Magic Melt Franchise Fee is P50,000.
  • Estimated total investment is P120,000.
Franchise Inclusions
The Magic Melt Franchise Package includes the following :
  • use of trademark and logo
  • site selection and evaluation assistance
  • business start up assistance
  • food cart construction and fabrication
  • pre-opening training on operations
  • franchise operations manual
  • product and customer service training
  • bulk pricing on proprietary products and supplies
  • grand opening assistance
  • marketing, advertising and promotional support
  • business mentoring
  • refresher on new products, services and promotions
  • national and local marketing support
Other Information :
  • Magic Melt Franchise is absolutely with zero royalty.  That means that you get a faster ROI.
  • Magic Melt Food Cart requires only 4 square meters minimum located in high traffic areas such as malls, supermarkets and groceries, transportation terminals, schools and major thoroughfares.
  • Estimated payback period is around 3 to 6 months on areas with high foot traffic and around 7 to 9 months on areas with normal foot traffic.
M. Eusebio Ave., Barangay San Miguel, Pasig City, Metro Manila, Philippines
Mobile(02)641-0753, (02)262-7944
Fax.(032)495-8621, (032)495-8903
Information as 1 Febuary 2019 
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