Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of men's, women's and children's apparel and accessories. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), the brand has grown from its single Hong Kong store in 1981 to the present network of over 2,800 stores and counters in over 40 countries in the Asia-Pacific and Middle East regions. The company's brands - "Giordano", "Giordano Junior”, “Giordano Ladies”, “Concepts One” , “ BSX “ - are today synonymous with superior quality, value and service
Giordano’s global success story has been featured as a case study at the Harvard Business School. The company has also received international recognition for its commitment to corporate governance.
Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.
Giordano today is one of the top five clothing retailers in the whole Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating the global appeal for the brand.
The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.
Giordano’s brand philosophy is modern simplicity and style - where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.
The USP of the brand is to consistently provide to its customers :
- Timeless Quality Product
- Exceptional Customer service by well-trained employees.
- Additional Services – Alteration, Global exchange policy
- Strategic Locations – ensuring easy accessibility for its customers