J.CO Donuts & Coffee began trading in 2005. Its most popular product is the ‘Al Capone’. Named after the American gangster, this is a ring doughnut made from soft, light dough and topped with Belgian white chocolate and Californian almonds – a concoction J.CO introduced to Indonesia. Besides doughnuts, J.CO serves arabica coffee blended from beans grown in Brazil, Colombia, Costa Rica, Guatemala and Indonesia and roasted in Italy.
The firm has been criticised for reproducing the style of Krispy Kreme, an American doughnut vendor. In Southeast Asia, however, J.CO leads Krispy Kreme and other rivals in terms of daily visitors, awards and sales. J.CO has stimulated the Asian doughnut industry, with outlets beyond Indonesia in Malaysia and Singapore, with plans to expand to other countries.