Frozen yogurt is a processed product derived from yogurt. According to experts the content of probiotic bacteria lactobacillus in yogurt to form lactose into lactic acid. That’s why yogurt is good consumed by people with lactose intolerance as a substitute for milk.
Originally yogurt known to the public more as a snack for health among the elderly. This is because typical acid taste less desirable by the young. Especially when the presentation model which is considered less trendy.
But in recent years began to shift the status of yogurt is no longer just a snack for parents. Processing using soft ice cream machine, making yogurt appear attractive and more tender without reducing efficacy. Added also a variety of topping choices make it a richer taste. This kind of yogurt called frozen yogurt, or better known as Froyo. Now eat frozen yogurt has become a metropolitan community lifestyle.
In recent years, frozen yogurt stores popping up in many major malls in several cities such as Jakarta, Surabaya, Medan and Makassar. Many customers who dominated from young couples and families, especially on weekends. Starting from the market interest, Happy Froyo provides options with a much more affordable price. Raw materials use plain fresh yogurt regularly supplied by local dairy farms. So the quality is guaranteed.
Currently Froyo existing business dominated by foreign franchisors with an investment of hundreds of millions to billions of rupiah to open an Froyo outlet. Happy Froyo providing business opportunities for potential investors who want to start a frozen yogurt business (Froyo). Just with investment of Rp. 50 million, prospective partners can start their business without any other charges such as franchise, royalty fee and promotion fees.