‘I Nuovi’ is Italian for ‘the new’, synonymous with our mission to combine innovation with state-of-the-art technology, consistently unleashing fresh and exciting products that represent the future of cosmetics. Inspired by fashion, technology and life, I Nuovi Professional is all about making beautiful easy. We celebrate individuality, we embrace diversity, we represent authenticity. Create, experiment and discover what works for you.
I Nuovi Professional had been dedicated to creating the World’s finest intelligent makeup since 1995. We believe that beauty is an expression of inner empowerment and are committed to providing the tools, interaction and education to uncover this quality within every person. Featuring pigment-rich, high-intensity cosmetics enhanced with innovative skin-pampering antioxidants, botanical extracts and vitamins, indulge in Intelligent Makeup that think and care for your skin. Our intensive R&D programs, based in Italy, France and Japan, correspond to a global perspective of beauty and unveil the latest technology and color trends for each season. In line with our innovative simplicity philosophy, all products are formulated fragrance-free, non-comedogenic and without any animal-derived ingredients.