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Waxing the City
Waxing is a fast-growing segment of the ever-expanding salon industry. As it continues to gain in popularity - for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
15,000 USD (U.S. Dollar)
Summer Hartshorn Vasilas worked for several salons in Minneapolis and Denver throughout the late 1990s and into the next decade. As Summer refined her waxing skills and became more passionate about waxing, she had a dream of someday opening a studio exclusively dedicated to waxing. Taking this idea to Marilyn Hartshorn, Robin Schoh, and Alex Jimenez, Waxing the City was created to solely provide facial and body waxing—the first studio of its kind in Colorado. The four founders are still actively involved today as Waxing the City continues to expand.

Waxing the City® offers facial and body waxing services for brows, lips, arms, legs, the bikini area, and more! Plus, we offer a full line of services for both women and men. That’s equal opportunity waxing!
Whether you’re a newbie or a veteran, or even a bit shy, our Cerologist™ technicians will make your waxing experience a positive one by providing outstanding Cerology® services in a professional and comforting environment.

Franchise fee:$15,000 - $25,000.

Minimum cash required:$80,000.

Total investment range:$116,800 - $230,300.

Net worth required:$500,000.
We support you every step of the wayWaxing the City® - Store Front

At Waxing the City, the support never stops! From start-up to ongoing operations, you and your staff will enjoy support that is second to none. Some of the many services available to you during your start-up phase include:

Site selection and lease negotiation: Assistance is available at no cost through our association with Franchise Real Estate, LLC (FRE), a team of experienced brokers who will assist you with finding an ideal site for your studio.

Financing assistance: Also available at no cost, our financing department's streamlined consulting process begins with a review of Waxing the City® your personal and business finances, following which we recommend a wide range of products and services for financing your Waxing the City studio.

Studio design and construction: At Waxing the City, we take turn-key to the next level. With our studio-in-a-box supply system and corporate-approved design guide, you can seamlessly integrate your studio décor with the Waxing the City brand elements.

Comprehensive training: Supporting our franchisees is our top job at Waxing the City. You and your staff can expect targeted training in client service, waxing techniques, product sales, staff management, marketing, business reporting and every other aspect of the studio business.Waxing the City® Reception

Ongoing support: Waxing the City offers a host of tools and resources for our franchisees, including a web-based Franchisee Support Center with real-time franchise news, online operations manual, extensive training curriculum, staff management features and more. In addition, you will participate in regularly-scheduled conference calls and webinars.

Marketing support: Our experienced marketing team will help you generate buzz in your community. From a grand opening program that builds excitement in your market 45 days before and after your studio opens, to innovative plans, programs and promotions using custom-designed marketing pieces, you will have the tools and resources to drive traffic to your studio.

The strength of Waxing the City is based on its distinctive business model, including these cutting-edge and creative concepts:
  • No tipping policy, which greatly improves the client experience and helps to build a strong referral program.
  • Custom formulated soft and hard wax, made exclusively for Waxing the City in Europe.
  • State-of-the-art education and training systems ensure optimal waxing techniques at all studios.
  • Employer of choice strategies, committed to training for long-term and rewarding careers for salon industry professionals.
Contactwaxing the city
Information as 30 July 2020 
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