Planet Beach, the #1 automated spa franchise in the world, and the hottest new concept in the multi-billion dollar wellness and beauty industry, is expanding rapidly across the globe! Join us as we change the way the world rejuvenates. Look great. Feel great. That’s the simple idea behind the success of Planet Beach. Our brand is leading the way in the wellness and beauty industry with our unique automated spa concept.
Health club and gym owner, Stephen Smith, was looking for a way to diversify his business and decided to add a tanning salon to his portfolio. In 1995, he found a location that was built out to be a tanning salon but never opened in uptown New Orleans. He named it Electric Beach with a plan to franchise eventually. This was a natural tie-in with his gym business. He had been in the health club industry for many years and understood the value of helping people live healthy lives and feeling better about themselves.
April 1, 1996, Smith then decided to franchise his tanning business. A name change was in order; however, since funds were tight, he recognized the opportunity to keep some of the existing signage. The decision came down to either keeping “Electric” or “Beach”…beach stayed, electric was replaced with Panet and the first Planet Beach franchise was born. Smith felt that this name represented a place that people would desire to escape to and have an “otherworldly” and relaxing experience.
The Planet Beach franchise system grew to several hundred locations and Canada. As the company grew, the headquarters remained in New Orleans and the very first location in uptown New Orleans is still gong strong with a very loyal membership base.
In 2005, our first automated spa services were added and included massage, facial and hydration services that would compliment the existing tanning services and the spa/tanning tag was added. In 2008, Smith had a self-described “ah-ha moment” and was inspired to create a new spa industry featuring fully automated services. Why not expand Planet Beach into a full service automated spa and make it affordable to the masses?
Smith’s idea tapped into a real need in the marketplace. “I saw that we could provide the same results of as a traditional spa in less time and a whole lot less money,” Smith says. “Our industry was changing, demand for tanning was diminishing and demand for spa services was increasing. It became very clear to me that we needed to reposition our brand to become a more successful franchise. We broke into an untapped niche with the Planet Beach Contempo Spa concept, which is now known as Planet Beach Automated Spa.”
The franchise is now positioned to turn the spa industry on its ear by making spa services, traditionally considered luxury purchases, available at extremely affordable prices to masses. “Until Planet Beach came along there were only day spas for the affluent,” said Smith. “Now we have a spa that most people can utilize. By offering a membership that will cost them $79 to $99 per month, members can receive the same amenities one gets at an elite spa for a fraction of the cost and time. We believe we have created the future of the spa industry.”
Product & Services
At Planet Beach, we provide a variety of convenient, self-automated services that help you achieve the results you are seeking. From Facials, Massages and Hydration treatments to Red Light Therapy, Meditation and Teeth Whitening, we offer an array of services to suit your total skincare, wellness and stress relief needs.
Planet Beach works with franchisees on training and marketing strategy from the very beginning, usually several weeks or even months before the spa opens. Our support staff are with you through each stage of the franchise process, from signing your real estate lease to generating leads for pre-sales, learning the ins and outs of equipment, staffing, products and computer systems. Of course, that’s only the beginning. Once the spa opens, support continues to meet ongoing and ever-changing needs.
When their lease has been signed, franchisees attend Planet Beach’s Franchisee and Manager School, an intensive training program at corporate headquarters, where they are immersed in a variety of topics, including management, skincare, marketing, customer service and employee relations. When it comes time for the much-anticipated grand opening week of the new spa, an on-site specialist is available to the franchisee for five consecutive days.