For more than 30 years, Primrose Schools has delivered premier educational child care in a warm, welcoming environment with a unique curriculum delivered by caring teachers. Primrose continues to attract an increasing number of parents who demand high-quality educational child care, and also franchise owners who want to make a lasting impact on the lives of children, families, and ultimately, the nation. The ability to help educate and nurture children allows Primrose franchise owners the opportunity to receive returns on their investments in more ways than one.
Founded by Paul and Marcy Erwin in Marietta, Georgia in 1982, Primrose Schools revolutionized the concept of child care, making education the key component of its curriculum in an era when “all-play and nothing-but-play” was the accepted norm. Primrose is a trusted, private preschool organization that provides premier educational child care experiences for children and families. The schools serve children ranging in age from six weeks to six years old, and have after-school programs for children up to twelve years old.
Paul and Marcy Erwin open Primrose Country Day School, the first Primrose school, in Marietta, Georgia, in 1982. A few years later, in 1988, Paul and Marcy engaged Jo Kirchner as a marketing and franchising consultant. Also in 1988, Paul and Marcy open their fourth Primrose School, which is the first Primrose school to be franchised.
In 1990, Jo Kirchner officially joins Primrose Schools as vice president of the company and works with Paul and Marcy to develop and launch the franchising concept for Primrose in Georgia. As Primrose continues to grow, the company closely assesses school operating procedures, working to enhance its educational and operational standards. Primrose calls this internal review process the "Standards of Excellence Accreditation" and pilots it in its schools later in the year.
In 1998, Primrose becomes the first educational child care company to receive accreditation from the Commission on International and Trans-Regional Accreditation (CITA) and the Southern Association of Colleges and Schools (SACS CASI) Council on Accreditation and School Improvement, two prestigious associations recognized as the gold standard in evaluating high schools, colleges, and universities.
Primrose is accredited through several organizations and also has an internal quality assurance system. In 1998, Primrose received its first Corporate Accreditation from AdvancED, and in 2012 the organization was the first to earn AdvancED Corporation Systems Accreditation under the new Standards for Quality Early Learning Schools, which is the highest level of accreditation available for preschools.Primrose Schools was also the first early learning institution to require all of its schools to be individually accredited through either the Southern Association of Colleges and Schools Council on Accreditation and School Improvement (SACS CASI) or the North Central Association Commission on Accreditation and School Improvement (NCA CASI). In addition to external accreditations, each Primrose school undergoes internal reviews three times annually under the company's Service Excellence Assurance (SEA) quality assurance program.
Approximately 73 percent of current franchise owners were parents whose children attended a Primrose school. Another seven percent of franchise owners knew a child who attended or otherwise personally worked in a Primrose school. These statistics demonstrate the transformative way Primrose franchise owners, teachers and staff care for children and help prepare them academically, socially and emotionally for success. Parents choose Primrose because of its proprietary Balanced Learning® curriculum, which uniquely combines academics, character development and enrichment programs to promote the development of Active Minds, Healthy Bodies, and Happy Hearts®. Franchise owners choose Primrose Schools because of the strong support, commitment to excellence and shared values of the corporate team and the existing franchise owners.