Microtel Inns & Suites is one of the fastest growing, all-new construction hotel franchise brands in the economy/budget segment and has established a reputation for customer satisfaction in the minds of travel consumers around the country. In fact, for the sixth consecutive year, J.D. Power and Associates has ranked Microtel Inns & Suites 'Highest in Guest Satisfaction among Economy/Budget Hotel Chains' in its North America Hotel Guest Satisfaction StudySM. The study looked at: reservations, check-in/check-out, guest room, food and beverage, hotel services, hotel facilities, and costs and fees.
Product & Services
Microtel has also received high marks in other prominent industry studies. The results of an important lodging survey conducted by the firm D.K. Shifflet & Associates ranked Microtel Inns & Suites #1 in the Budget and Economy segments. Microtel has also been selected as the Best Budget Hotel Chain for the annual Business Travel awards in Entrepreneur Magazine. Microtel's proven track record of successful development, strong operating performance and sustainable growth in the economy/budget market are what set us apart from the competition. With 300 hotels open and 157 under development as of August 1, 2007, Microtel is well positioned for continued growth. If you are looking to build an economy/budget hotel, look into Microtel.
With nearly 300 hotels open and under construction in 44 states, and many more in the pipeline, Microtel is well positioned for continued growth. Our brand competes in both business and leisure destinations around the country, and predominantly in the secondary and tertiary markets with proven or potential growth that are in need of strong budget market hotel. Many of our hotels are located close to highways, airports, commercial areas, and universities, and also in rural and non-traditional settings where no other or few budget/economy properties currently exist.
Franchise Fee Structure
Application Fee: $40,000
Initial Capital Investment: $500,000 plus
Transfer Fee: $10,000
Royalty Fee: 6%
Marketing/Reservation Fee: 2%
Total Fees: 8%
Qualification of investor
Training & Support
- The highest quality at the lowest cost (100% newly-constructed)
- Low development costs/Smaller land requirements/Less construction time
- Efficient, cost effective operating system
- System Occupancy, Average Daily Rate and Revenue Per Available Room (RevPAR) exceeding the economy/budget segment average
- Competitive royalty and marketing fees
- Aggressive national sales team targeting corporate, leisure and group business
- National marketing programs
- Internet marketing support with links to travel related sites
- Franchise support, training and quality assurance programs
- Industry leading fair franchise agreement
Microtel is a proven leader in the economy/budget hotel market. Years of hotel management experience and innovative planning went into the development of the Microtel Inns & Suites concept. Our business plan has been modeled with the same basic business points of Wal-Mart and Southwest Airlines. Simply put, the concept involves offering the traveling public a high quality product at a value rate while keeping operating and development costs to a minimum. All Microtel Inns & Suites are 100% new construction (no conversions) assuring a consistent expectation and experience. It's this consistency that has earned us the recognition as one of the great consumer satisfaction brands in the lodging industry.