Susumu Ikuta wanted to develop a healthy fast food restaurant, and in 1977 he opened Omi of Japan, a sit-down restaurant in Calgary, Alberta. With the help of his family, Ikuta expanded the chain through Calgary and Vancouver. The company began franchising in 1988.
Edo Japan, originated the quick serve, (fast food) concept of serving fresh Japanese food Teppan style. This original and creative idea implemented within shopping malls has made Edo Japan one of the largest and most popular franchising operations serving Japanese food in North America.
Edo Japan's success began in 1977 in Calgary, Alberta with the opening of it's first location in Southcentre Mall. The sites are designed to be the center of attraction in any food court, with special emphasis given to our unique color scheme, lighting and quality construction. Edo Japan units convey the importance of a clean environment serving high quality, fresh Japanese food.
It's not news that the Japanese flavour of good health and great fast food is a lucrative business venture. Japanese food is the fastest growing food sector since 2000 according to The Canadian Restaurant and Foodservice Association. In less recent times, our Asian menu offerings may have been considered exotic.
Today however, Edo menus are what they have always been - a success! For over 25 years, Edo's Teppan style grills have successfully served up the quick, fresh nutrition of vegetables and proteins. Not trendy, just simply healthy and delicious! Edo's garden fresh veggies, exotic spices and grills of sukiyaki beef and teriyaki chicken are now a preferred alternative to less nourishing, higher calorie meals found in traditional fast food offerings.
Product & Services
Edo Japan has grown to over 90 stores in North America with a business plan that was originally designed for growth in the food court locations set in shopping malls requiring 300 - 600 square feet, while continuing to develop locations in selected food courts.
Edo Japan is re-energizing this business model to bring the Edo Japan concept into the local neighbourhoods as customer demand is shifting towards big-box centres and power centres. We're meeting a consumer need to locate our fresh fast food concept at their convenience - where they work, where they play and where they live. Edo Japan has recently opened several of these new "street locations" in downtown, industrial park and suburban retail shopping centres with excellent customer response and business success.
After the initial franchise fee of $25,000 there are also ongoing fees paid to Edo Japan which are linked to your sales. There is a Royalty Fee of 6.0% and a Advertising Fee of 2.0%; both being based on your net monthly sales. Fees are calculated and payable to Edo at the end of each calendar month.
Qualification of investor
To qualify, individuals must have a strong desire to own and operate their own successful business, specifically a franchise restaurant. We look for operators that are committed to their success by relating well to their employees and motivating their team to take pride in delivering exceptional customer service.
Training & Support
Development & Design
Edo Japan corporate head office will provide site selection, lease negotiation, site planning, restaurant design and project consulting during the initial development and construction of the Edo Japan restaurant. This extensive support is designed to ensure that each location meets the quality expectations from visual appeal, ergonomic & productivity expectations, and fitting within the local market.
Prior to the opening or acquisition of your Edo Japan franchise, Edo will provide you with up to 3 weeks of extensive training in one of our corporate stores at no cost. A combination of hands on training and detailed review of the Operations Manual and related tools that you will use daily to operate a successful Edo Japan franchise. The franchisee will be responsible for travel and accommodation costs related to their training period.
Edo Japan will provide you with an extensive 250 page manual that details all of the menu recipes and preparation methods, customer service guidelines, inventory control measures, staff hiring & development tools, and systems for managing the daily needs of the business.
Edo Japan stores contribute 2% of their sales as an advertising fee that is maximized by the marketing team to conduct regular product and brand marketing campaigns at store level. In addition our franchisees are encouraged to participate in localized store marketing initiatives hosted in the shopping centres and communities.
On-going Franchise Support
An Edo Japan Regional Operations Manager will be there to provide guidance through onsite store visits to support the operational success. They will conduct ongoing training for Franchisees and assist in the franchisee's training of the store staff. An examination of quality control procedures and share successful practices utilized by surrounding Edo locations.
Building the Edo Brand
One of the functions of the Edo corporate head office is to support the Edo Japan brand and maximize brand awareness. Our Marketing Team conducts consumer research in order to monitor the dynamics of the foodservice marketplace. This is crucial to the development and execution of an effective marketing strategy and also leads to the development, testing and launch of new menu items and marketing initiatives.
Every franchisee is provided with an Operations Manual, which details all of the standards, policies and procedures to be followed in operating an Edo Japan restaurant. Several times each year a Regional Operations Manager will visit you business to provide support while ensuring that Edo standards are being maintained.
Edo Japan Home Office
4838 32nd Street S.E.
Calgary, Alberta, Canada T2B 2S6