It All Started... in Sudbury, Ontario, in 1980 when we opened our first Casey's restaurant. Since then, we have grown to over 150 restaurants that operate under five brand names across Canada franchised by Prime Restaurants of Canada Inc. including Casey's (Est. 1980), Pat & Mario's (Est. 1982), East Side Mario's (Est. 1987), Prime Pubs (Est. 1996), the Bier Markt (Est. 1998), and Prime Pubs of America (Est. 2007).
Prime's brands employ more than 8,000 Canadians in full and part time positions and a Prime Restaurant is an integral part of the communities in which they operate, from fund raising and the sponsorship of community events, to Prime’s long-standing corporate support of Camp Oochigeas, which provides kids living with cancer the opportunity to enjoy a unique summer camp experience.
Product & Services
Prime Pubs is ideally positioned to capitalize on a significant gap in the existing casual dining landscape.
Prime Pubs is a differentiated casual dining experience, characterized by its balanced offering of the traditional and the contemporary, featuring a draught selection to rival any Pub complemented by a broad range of fine whiskeys, scotches, wines and refreshing cocktails.
Q: What is the future master plan for Prime Pubs
A: Prime Pubs is poised to be the dominant Irish Pub Chain in North America
Q: What do we look for in a franchisee?
A: We seek aggressive individuals who are entrepreneurially minded, with sufficient capital to invest and who possess a genuine interest in being involved in their business to provide the “hands on” control required to satisfy customers and staff.
Q: Do you assist with site selection?
A: Yes. In partnership with our franchisees, Prime Pubs evaluates potential pub sites based on proven selection criteria such as traffic counts, trade area analysis, demographic studies, visibility, ingress and egress considerations and assessment of local competition. Prime Pubs seeks franchisees that are committed to high profile locations.
Q: What investment is required?
A:$517,000 to $1,872,500 USD Start Up
Franchise Fee $40,000 USD
Q: Who is your target customer?
A: Prime Pubs attracts adults between 25-50 years of age who have an above-average disposable income and seek an authentic Irish Pub experience infused with an urban sensibility.
Q: What kind of training do you provide?
A: Prime Pubs provides intensive operational and administrative training programs for our franchisees and senior level pub managers. These may take the form of on-the-job training, classroom training programs or a combination of each. Our training team also provides training and motivational activities for all staff members prior to pub openings.
Q: What additional support do you offer?
A: Please review our support page for a general listing of franchisee support services.
Q: What is the next step?
A: The next step is to complete the short information form here and submit it to our franchising department. A Prime Pubs Director of Development will contact you directly to review the franchise opportunity in greater detail.
Qualification of investor
Training & Support
The Prime Pub franchise program has been designed to provide a comprehensive set of services to all franchisees including, but not limited to:
Operations, Finance, Training and Culinary Intranet Support through IntelliPrime