TCBY®, the leader in frozen yogurt market innovations for over 25 years, has always provided consistently delicious treats to millions of loyal customers. We’ve become a customer favorite by continuing to expand the product line, and providing healthier snack alternatives and a great value.
In 1981, TCBY created a marketing phenomenon by convincing an entire baby boom generation that frozen yogurt was a healthy – and tasty – treat. In the 26 years since then, TCBY has continued to lead the market in developing innovative and delicious products that appeal to an increasingly health conscious population and fit into a variety of diets and nutritional plans.
Today, there’s more interest than ever in the health benefits of yogurt, and more people than ever are consuming yogurt products. In fact, recent research shows that only pizza has a broader universal appeal than yogurt. A delicious, healthy treat that appeals to a huge audience sounds like a recipe for business success, right?
But there’s even more reason to consider a TCBY franchise. As a brand that’s known and beloved by baby boomers across the country, TCBY enjoys a sterling reputation with its customers. And now, with a corporate initiative that’s revitalizing the brand and positioning it for a huge surge in growth (with new and existing customers, and with more locations nationwide), the time has never been better to get on board with TCBY.
Still not convinced? Then consider the support and experience that comes with owning a franchise from one of the Mrs. Fields Famous Brands. Our team of experienced and savvy franchise specialists will guide you through every step of the process, and our unparalleled training program will ensure that you are armed for success from your first day of business.
TCBY is the right product, the right business, and the right opportunity if you want to ride the success of a resurgent brand. And the time has never been better.
With an innovative product line that has been developing since 1981, TCBY currently offers a variety of health-smart yet indulgent frozen treats that keep customers coming back again and again. These products include:
- Soft serve frozen yogurt (available in 96% fat free, fat free or no sugar added) and sorbet
- TCBY premium Hand-Scooped Frozen Yogurt®
- Beriyo® smoothies (blending real fruit with TCBY premium frozen yogurt)
- Shiver® treats dessert line
- Frappe Chiller® & Cappuccino Chiller® frozen coffee drinks
- Gourmet frozen yogurt cakes and deep dish pies
Initial Franchise Fee: $12,500
Ongoing Royalties: 6% of Gross Sales
Advertising Fee: 3% of Gross Sales
Initial Training Fee: No charge for first two individuals
Initial Term of Agreement: 10 years for traditional location or 5 years for non-traditional location
Total Estimated Initial Investment: $142,300 - $347,200*
*A complete inventory of associated cost is disclosed in item 7 of the Uniform Franchise Offering Circular. These figures do not include real estate lease costs, and may vary with actual circumstances.
With TCBY, you get all the tools you need to offer your customers a premium product and a great experience—all of which drive your profitability. Franchisees within the Mrs. Fields Famous Brands network have access to the Franchise Support Center and Famous Brands University, providing a very central point of corporate contact as well as a state-of-the-art training facility with a wide variety of curriculums designed to help fuel franchisee success. From day one, a franchisee with TCBY can expect to receive experienced and in-depth training as well as assistance with:
There is a reason why Mrs. Fields Famous Brands has helped franchisees develop over 2100 locations in 25 countries with some of the leading franchises in the premium snack food industry. The training, support and resources that have been developed over 30 years of experience are unparalleled. And they’re all available to you.